|
Egypt: Promotional Campaigns to Improve Tourism Prospects
|
|
Egypt, one of the earliest and greatest civilizations of the world, is expected to see the arrival of 15 Million tourists by 2012 end, representing a CAGR rise of nearly 6%, says "Egypt Tourism Sector Analysis", new research report from RNCOS.
The growth in the Egyptian tourism industry will be accelerated by the countrys strategic location and aggressive promotional activities by the Egyptians.
According to the report, Egypt has the inherent advantage of unique geographical location as it is located at the crossroads of Africa, the Middle East and Europe, enabling all types of tourism to flourish. It houses one-third of the worlds monuments, enjoys unique climatic conditions throughout the year, and has vast beautiful coasts along the Mediterranean and Red Sea that draw tourists from all across the world.
Another key factor that will support the growth of the industry is promotional activities being undertaken by the local people. A new promotional campaign with taglines "The Gift of the Sun" and "Egypt... the Incomparable" was launched in 2006 to attract international tourists. Promoters are extensively using a diverse mix of communication media, including newspapers, TV, street posters, shops and transportation means, to promote the Egyptian tourism industry at international stage. Even the private players are pitching the tourism industry by highlighting the comprehensive Egyptian tourist products.
"Egypt Tourism Sector Analysis" is an all-inclusive research report that gives in-depth insight into the present and future prospects of the tourism industry of Egypt. It thoroughly studies the industry with focus on different parameters such as inbound & outbound tourism, expenditure by inbound & outbound tourists, accommodation facilities, transportation facilities and aviation industry. |
| Time Added : 2008-11-30 13:51:43 |
Source :
arabfinance |
|
|
|
